This week, Walt Disney Co. formally unveiled its latest online community: World of Cars, inspired by Pixar Animation Studios' 2006 hit movie "Cars."
The Burbank entertainment giant plans to begin revving its marketing engine for the virtual world this month, with promotions appearing on Disney Channel and elsewhere. World of Cars is Disney's fifth online community — one that's designed to keep children interacting with Lightning McQueen, Mater and other characters from the movie until "Cars 2" is released in 2011.
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